How to Create Your Own Awesome Landing Pages with Enfold

You never get a second chance to make a first impression and that’s nowhere truer than online.

User attention spans are notoriously short and competition has never been fiercer. Sooner or later, every site owner will be forced to bite the bullet and start building landing pages.

We recently covered five key lessons to be learned from classic landing page implementations here on Kriesi. This time around, we’re going to move from admiring the work of others to actually using the power of Enfold to build your own.

We’ll briefly recap the key points you should be hitting with landing pages, break down the Enfold demo landing page, and introduce the power and flexibility of Enfold’s layout builder to create your own solutions from scratch.

Let’s kick things off with a reminder of the boxes your landing page needs to tick.

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The Key Lessons You Can Learn from 5 Perfect Landing Pages

Landing pages are one of the most crucial parts of any site design. The difference between getting these right or wrong is one you’ll feel almost immediately in your pocket as a site owner.

Despite a proliferation of detailed landing page breakdowns online, we’ve all had that experience of clicking on an interesting looking ad or link only to be confronted with bland, low-impact content.

You only get one chance to make a first impression as the old saying goes and, for far too many sites out there, that initial encounter is a deeply underwhelming one. – Read more –

7 Killer Content Marketing Campaigns to Learn From

Content marketing is a subject dear to most successful site owner’s hearts.

Done right, there are very few other approaches that have the potential to drive as much high-quality traffic to your site over time.

Time is the key factor here of course. Putting together content marketing campaigns requires considerable preparation and patience so it’s not one for those who are simply looking for quick-fix solutions. – Read more –

How to Create a Content Strategy to Futureproof Your Revenue Stream

A detailed explanation on why content is king and how to use your king :)  

Business owners are constantly on the hunt for anything that can give them an edge in keeping their revenue stream steady and acquisition costs low.

In this article we’ll look at one of the most reliable ways of tackling both those issues – creating a viable content strategy for your firm.

It’s a technique that can work wonders for everyone from one-man bands to large-scale enterprises, and is one of the most cost-effective ways of driving growth in the medium to long term.

Before we get going on the implementation details though, let’s briefly expand on what makes it worthwhile going down this road. – Read more –