Meta Title

I think I’ve found the issue:

function avia_set_title_tag()

{

$title = get_bloginfo(‘name’).’ | ‘;

$title .= (is_front_page()) ? get_bloginfo(‘description’) : wp_title(”, false);

$title = apply_filters(‘avf_title_tag’, $title, wp_title(”, false));

return $title;

}

Your theme is fantastic!!!

However, from an SEO point of view it’s generally considered best practice to go for 100% keyword prominence in the title tag.

EG:

Plumber London | Plumbers.Com

is better than

Plumbers.Com | Plumber London

because each page will start with a unique phrase and if designed right would have 100% keyword prominence.

What is the best way to fix this?

Do I need to create a child theme?

Kind Regards,

Adrian

PS: If it were me I would upgrade the theme and then add as a selling point that…

Our title tags are designed for 100% keyword prominence.