Can you help a noob with basic HTML? (Map element hyperlink)

I hope someone can help with some basics. I am using the Enfold Map Element.
I have entered a name and address in the Marker Tooltip.

I am trying to get the name working as a Hyperlink but it is not working perfectly.

I try this: `<a href=”/portfolio-item/slider-two-third/” target=””>Town Hall></a>
Corporation Street
Huddersfield
West Yorkshire
HD1 2TA`

and am left with a > at the end of Town Hall

I try this: `<a href=”/portfolio-item/slider-two-third/” target=””><strong>Town Hall><strong/></a>
Corporation Street
Huddersfield
West Yorkshire
HD1 2TA`

and the whole line for Town Hall does not show. (my theme colour for Bold is blue and just putting strong around some text does work)

Can someone test this and see if I am doing something wrong?

I am trying to link the Marker Tooltip text to a page on my site of course.

Many thanks,
H

*note that the above ‘ has been inserted into this post as I used the code button before and after (I presume that is the correct thing to do when inserting HTML into forum posts)