baseline shift

Hi

on this page

http://www.transcar.co.uk/

I am trying to adjust the baseline shift of the words BY and & in the banner caption

I am using the css

.shift {font-size:50px !important; font-family: ‘Marcellus SC’, serif; letter-spacing: 4px !important; baseline-shift: 20px !important }

but it does not work

it is not important but if it is possible to fix them that would be great

thanks!