Passing Portfolio data to my Gravity Form

Hi
I’m developing a website (access credentials have been provided below so you can see the site).
I have created a fullwidth portfolio here: http://diyjewellery1.wpengine.com/3d-designs/ (hosted on WPengine)

Because I’m trying to simulate a “shop” environment here, I’ve customized a number of elements and use the excerpt to ad the product name and link button to place an order. The link displays the order form (Gravity Form). The SKU field in the form is set to be dynamically populated with “SKU” as the parameter. I’m trying to populate the SKU automatically with the excerpt H2 element (the SKU name) using the following Gravity Form shortcode [gravityform id=”27″ field_values=”SKU=SKU 3DP-0001″].

Of course entering the shortcode in the excerpt is doesn’t get recognize as a shortcode (only text).

Can I have shortcode recognize here so I can pass that data to my form?

Is there another way I can use with a hook, but that code would have to created for each product (and I will have thousands of them).

Any help would be appreciated.
Lyse